Why Annorlunda?

Annorlunda is a Swedish word.

No, we’re not Swedes. (Our founder’s grandfather would disagree, but once you have to add more than two “greats” to the “grandparents” that came over from the old country, we think you’re on shaky ground.)

So yes, our founder has Swedish heritage. She was looking for a name for her little company that was going to do things differently, and she came across the Swedish word “annorlunda.” It means, roughly, “different, but in a good way.”

That seemed perfect. And annorlundaenterprises.com was available. That was all we needed.

Curious how to pronounce it? Just like it looks! Ann-or-loon-da. Or, listen to a Swede say it.